Skip to content Skip to footer

This fan was distributed as part of GreeNYC’s Be Cool and Smart campaign. The campaign, introduced in 2007, aimed to increase sustainability by encouraging city residents to reduce energy consumption and waste. Birdie was its popular mascot. Commissioner Pauline Toole records, NYC Municipal Archives.

  • Pages 1 and 2: Front and back of an open cardboard fan with the word COOL on one side and bird eyes and a beak on the other. There is a slogan “Be Cool & Smart.”

Stay in the know. Get updates from NYC’s archives.

NYC's Story: The City On Record​

The Department of Records & Information Services preserves and provides public access to historical and contemporary records and information about NYC government.

More About DORIS

Find out more about the NYC Department of Records at: nyc.gov/records

Any person who believes that inclusion of an item on this site violates his or her exclusive rights should notify us by contacting the designated agent in compliance with the Digital Millennium Copyright Act DMCA. Before using any images from this site, please review our Terms and Conditions.

© 2026. NYC Department of Records. All Rights Reserved.

What do you think?

What would you like to see more of in our exhibit?